White Paper Pricing
No other B2B marketing content establishes trust, generates leads, and moves prospects through the sales funnel as effectively as a good white paper.
A white paper can present your best research and your most persuasive arguments in a compelling format that can be re-purposed into many other forms of content.
Marketing Sherpa says, “Probably the most important tool in the B2B marketer’s kit is the white paper.”
According to the findings from the 2015 Federal Media and Marketing Study, government decision-makers access information through an increasingly complex mixture of print, digital, mobile and social media. White papers and case studies lead the way for most trusted content at 41%.
- Visit Overview of a Modern White Paper / FAQs for more information and FAQs about white papers,
- Visit my White Papers Portfolio to see examples of white papers I’ve created for other clients,
- Download my special report on Using White Papers to Sell to the Public Safety Sector
- Free download of 29-Point Checklist on how to Market, Promote, & Distribute your White Paper
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Problem / Solution type of White Paper
A persuasive essay that uses facts and logic to present a new solution to a serious nagging problem, understand an issue, or do their jobs better. Best for at start of buying process.