CONTENT MARKETING FOR THE PUBLIC SAFETY SECTOR
Just a Few of My Clients and Publications
- Grow your business with action-packed feature article-style customer success stories & case studies that make it easy for clients to say yes.
- Attract media attention with a well-written press release that delivers an impactful and relevant message from a newsworthy angle.
- Enhance your brand and drive business with dynamic, well-written, targeted web content that will motivate your audience to action.
- Providing your clients with industry news, tips and guides with newsletters that drive leads, get repeat business, and show you as an authority in your field.
Public Safety Sector Knowledge
With 4 years in the Marine Corps, followed by 21+ years in law enforcement including leadership and executive experience, I’ve acquired market knowledge and insights that provide a competitive advantage to clients in the public safety market. I understand the strategies, concepts, systems, and processes in law enforcement and I recognize the challenges related to reforms, technology, and governance. I have the knowledge, skills, and abilities to create content that you will be excited to share with your clients, partners, and sales teams.
- More than twenty years of investigative, factual-based writing intended to present persuasive and compelling arguments.
- Over two decades of experience interviewing for the purpose of investigative research and obtaining compelling stories to share.
My Training and, Certifications
Great content can be found at the core of any successful marketing campaign and content marketing should be a key component of your marketing strategy. I bring years of writing, editing, researching and interviewing experience combined with education in content marketing, inbound marketing, and B2B writing. Let’s get together to see how I can help you build authority, generate leads and accelerate your sales today.
BEST CHOICE FOR YOUR MARKETING TOOLBOX
Good writing isn’t merely about communication. It’s about crafting sentences that help other people form a personal bond with an idea. It’s about choosing words with the power to penetrate the reader’s mind. No other B2B marketing content establishes trust, generates leads, and moves prospects through the sales funnel as effectively as white papers and case studies. White papers and case studies are the building blocks of commercial content marketing. Strong, clear white papers, case studies, contributed articles, and other content build an unshakable content marketing foundation that won’t be toppled by the competition.
What Marketing Influencers are saying about Content Marketing
Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.
Robert Rose ,Content Marketing and Customer Experience Consultant, Author, Speaker, & Startup Advisor & Investor
As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.
Larry Weber ,American entrepreneur and globally known expert in public relations and marketing services
Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.
Laura Fitton ,Inbound Marketing Evangelist
When you start with what’s at stake for the buyer, you earn the right to their attention.
Jake Sorofman ,Analyst and digital marketer
Content is the atomic particle of all digital marketing.
Rebecca Lieb ,Strategic advisor, research analyst, keynote speaker, author, and columnist
My goal is to spark something within the reader and allow it to initiate an idea they then can grow.
Warren Whitlock ,Digital business development strategist
Content should ask people to do something and reward them for it.
Lee Odden ,Digital Marketing & PR Strategist, Consultant, Speaker, Author
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Andrew Davis ,Content Marketing Speaker, Marketing Keynote, Author
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Jay Baer ,American marketing consultant, speaker, and the author
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Joe Chernov ,Marketing Leader
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.
Seth Godin ,Marketing Leader / Author
Great Execution is the Ultimate Differentiator.